Joe’s Juice 100ml is one of the most distinctive shortfill ranges to come out of the UK. Made in Nottingham since 2016, every bottle is diacetyl-free, blended at 70/30 VG/PG, and built for sub-ohm vapers who want something beyond generic fruit blends. With multiple named ranges — each with its own flavour universe — Joe’s Juice is the brand that keeps cloud chasers coming back.
What Is Joe’s Juice 100ml?
Joe’s Juice is a UK-based premium e-liquid manufacturer founded in Nottingham in 2016 by Joe and Natalie. Every 100ml bottle is produced in the UK, is completely diacetyl-free, and blended at a 70/30 VG/PG ratio — delivering exceptional cloud production, smooth inhale, and rich, accurate flavour in every sub-ohm tank or DTL device.
Each 100ml shortfill comes in a 120ml bottle with room for two 18mg nicotine shots, creating approximately 3mg of nicotine strength across 120ml once mixed.
What Makes Joe’s Juice Different From Other UK Shortfills?
Most shortfill brands offer one style of flavour across a single range. Joe’s Juice built an entire portfolio of distinct sub-ranges, each with its own identity, flavour philosophy, and loyal following. This means every type of sub-ohm vaper — from dessert lovers to ice chasers to biscuit fanatics — finds a range that feels made for them specifically.
Every liquid is diacetyl-free and manufactured to strict UK quality standards. Joe’s Juice is celebrated across Europe for meticulous attention to flavour accuracy — not just bold taste on the first puff, but genuinely satisfying all-day vapes that don’t fatigue the palate.
What Ranges and Flavours Are Available in Joe’s Juice 100ml?
Joe’s Juice spans multiple distinct ranges, each delivering a completely different flavour experience:
Creme Kong — the iconic custard cream biscuit range. Vanilla custard meets crumbled shortcrust biscuit in a rich, indulgent blend that has become one of the UK’s most reordered sub-ohm shortfills. Available in multiple custard and biscuit-inspired variants.
Slush Bucket — icy, fruity slushy flavours without the overpowering menthol. Blazberry (blue raspberry slushy) is the standout bestseller — sweet, tart, and deeply satisfying without the artificial coolness of standard icy liquids.
PÜD — classic British dessert profiles. Think trifle, custard, and rich pudding-inspired blends on a 70VG base. Moreish, indulgent, and perfectly calibrated for all-day vaping.
Berserker Blood Axe — the bold, intense range for vapers who want full-force flavour. Blackcurrant Ice, Blueberry Menthol, and other punchy profiles blended with bold aniseed and chilly menthol for an uncompromising hit.
Cookie Dough — rich, buttery cookie dough profiles for dessert vapers who want something sweeter and more indulgent than custard.
Yellow Fiva — tropical fruit blends that bring vivid, exotic profiles to the Joe’s Juice portfolio.
All ranges are available in 100ml shortfill format at DattVapeDistro.eu.
Which Devices Work Best With Joe’s Juice 100ml?
The 70/30 VG/PG ratio is engineered for sub-ohm tanks, DTL kits, and high-powered devices running coils below 1 ohm. The high VG content produces the dense clouds and full-bodied vapour that defines a premium sub-ohm vaping experience.
Joe’s Juice 100ml is not suitable for pod kits, starter kits, or MTL devices. The thick VG base will not wick through higher-resistance coils and may cause leaking or premature burnout. For pod users, a 50/50 shortfill is always the correct format.
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